Walkers, I’m so proud to finally tell you the story behind the new mask you’ve seen me wear on stage recently. Wearing a mask has always been my way of showing that we’re all equal, we’re all the same. However, it was about time the mask also served as a bigger purpose. In connection to my latest single Different World, I'm happy to announce a collaboration with Swedish brand Airinum.
Today we’re launching a truly innovative and technical air mask together that will help people protect themselves from air pollution while at the same time showing that we’re masking up for the sake of showing how bad the air around the globe is.
Therefore, I will also donate most of my profits to WHO, so they can continue to build a better, healthier future for people all over the world. For every Airinum mask you buy, you now know, that we not only will look the same but also support the same cause together. Something I’m very proud of. Help me spread the message by putting on a mask and tell me how much air pollution there is in your city. Read more here: https://www.airinum.com/
Campaign movie by:
Albin Sjödin, Jonas Lhör & Fredrik Kempe
Concept by: MER & Airinum
Design & Graphics: Emil Orman